I like that there is an actual set up for water and coffee transportation — helps keep it off the cart because people WILL want their water/coffee. Beware though: camera carts are not craft or garbage carts!

I like that there is an actual set up for water and coffee transportation — helps keep it off the cart because people WILL want their water/coffee. Beware though: camera carts are not craft or garbage carts!

(Source: brianaichlmayr)

// Exploring Typography //

Typography comes into play all the time — so I’m doing a little research on it. This first post will be basic, but I hope it can serve as a memory tool and a reference.

Readability: “refers to how the type is set […] is related to how you arrange the type.” (P 73)

Legibility: “refers to the actual design of the typeface […] is related to characteristics inherent to its design”. (P 73)

What Makes a Good Typeface?
1. Consistent design
2. Legibility
3. Spacing
4. Kerning
5. Even colour and Texture

When mixing types effectively, “there are three things to remember: contrast, contrast, contrast” (p 90).
Eg.
Serif vs sans
Light vs heavy
Wide vs narrow

Formatting your type: basic definitions/suggestions
1. Type size: 9-12 pts are generally easy read — up to a max of 14pts.
Note the x-height as that affects legibility.

2. Line Length: “the larger the (font) point size, the longer the line length. (P 104)

3. Line spacing / leading: “refers to the vertical space between lines of type” (P 104). Generally, most auto leading is about 120% of the point size. Basic guideline is using a minimum of 2pts leading (such as 12pt font type, 14pt leading) but not going past 5pts in difference. (P 105).

These are some of the foundational points from “Type Rules!: The Designer’s Guide to Professional Typography”. There are many more points, and examples. Check it out :)

Cheers,
HD

By supplying an overabundance of information, photography confuses and problematizes its message; it creates what author Roland Barthes calls a “reality effect”, a semblance of realism bound to detail
Black Bodies, White Science: Louis Agassiz’s Slave Daguerreotypes
Author(s): Brian Wallis (p.48)
If you don’t do stupid things while you’re young, you’ll have nothing to smile about when you’re old.

(Source: halifornia)

4x5 film. (Taken with Instagram)

4x5 film. (Taken with Instagram)

But the very literalness of photographs produces an uncontrollable manipulation of meanings in even the most banal images
Black Bodies, White Science: Louis Agassiz’s Slave Daguerreotypes
Author(s): Brian Wallis (p.48)
My experiences
in film and photo

and much much more